MARGARET SPALDING
Senior Designer • Art Director
I partner with organizations and creative teams to turn ideas into thoughtful visual systems and experiences.
I’m a senior designer and art director with extensive experience creating and developing brand identity systems, campaigns, publications, marketing collateral, web design, and environmental graphic systems.
I collaborate with clients from strategy through execution, designing cohesive systems that function across print, digital, and environmental media.
Beyond client work, I maintain an independent studio art practice that keeps keen observation, ideation, and experimentation at the heart of my creative process.
I’m available for freelance and contract partnerships. I’m happy to listen, so reach out and let’s chat.
I love translating strategy, stories, and complex information into visual solutions that speak uniquely for a brand and distinctly to its audience. From brand identity design and campaign development to digital, environmental, and interpretive experiences, I bring strategic and conceptual thinking to my work that flexes across channels while staying clear, cohesive, and memorable.
Services:
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I design and develop brand identities that uniquely communicate brand value and personality, as well as graphic systems, guidelines, and creative collateral that turns a logo into a brand world.
• Strategy & Visual Moodboard
• Creative & Design Direction
• Logo Design
• Naming
• Brand & Graphic Systems
• Brand Guidelines / Styleguides
• Brand Campaigns
• Print & Digital Collateral
• Social Graphics
• Brand Development + Expansion -
I work with teams and clients from strategy and creative brief through execution and production, bringing experience in art direction, concept development, campaign building, and print, physical, and digital design.
• Concept Development
• Creative Direction
• Campaign Development + Theming
• Art Direction + Creative Leadership
• Photo & Video Direction
• Campaign Systems + Kits
• Print + Digital Collateral
• Publication + Editorial Design
• Impact + Annual Reports
• Brochures, Fact Sheets, EBooks
• Presentation Design
• Email Marketing
• Social Creative
• Web + Digital Design
• Tradeshow Collateral
• Event Design -
I specialize in interpretive and environmental design, creating engaging physical spaces that translate stories and complex information into memorable visitor experiences.
• Environmental Graphic Design
• Interpretive Planning
• Interpretive Design Systems
• Signage + Mapping
• Exhibits + Visitor Experiences
• Information Design
• Wayfinding
• Graphic Systems
• Event Environments
M STUDIO
Margaret’s independent art practice
M Studio explores constructed realities, myth, and the edges of existence through mixed-media collage, painting, field research, and assemblage. Editioned work is periodically released.
BROWSE PHOTOGRAPHY
BROWSE ART
MORE ABOUT ME
Alongside my creative work, I also work in environmental conservation and serve as the Executive Director | Creative & Communications for the South River Watershed Alliance, an Atlanta-based environmental nonprofit. My role combines communications, advocacy, and community engagement to support the restoration of the South River, and has contributed to state-level water quality upgrades along 40 miles of the South River.
I’m originally from Athens, Georgia and studied Anthropology and African Studies at the College of Charleston, as well as Studio Art with the University of Georgia in Cortona, Italy. Before earning a postgraduate degree in graphic design from The Creative Circus, I spent years in archaeology and the decorative arts — experiences that continue to inform my human-centered, research-driven approach to design and art.
