RIO GRANDE VALLEY
NATIVE PLANT CENTER
Translating a personal story into a luxury travel brand
BRAND STORY & CONCEPTUAL FOUNDATION
Luxury travel planner Kim Hardcastle named her business after her grandparents’ home at 1212 Suffolk Drive — a place rich with hospitality, anecdotes, and objects collected from around the world. Those memories are the foundation for Twelve12 Travel — a brand grounded in trust, expertise, elegance, and effortless hospitality.
INTERPRETIVE DESIGN SYSTEM
The Twelve12 swan emerged naturally from Kim’s story and came to life in the numeral 2 — a joyful embodiment of the brand. The resulting identity evokes the senses and invites you into a world that feels elegant, intimate, and distinctive.
Visual Translation
Core identity drew both from Kim’s story and the intimate pleasures that make a journey remarkable — sensory moments, discovery, and delight.
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Tremendous thanks to Margaret for tapping into my past to uncover the swan. It embodies the way I want your travel experience to feel when you partner with me: effortless on the surface, even when the work underneath is anything but.”