BELOVED
CLIENT: CHICK-FIL-A
How do you make a gala inclusive?
Ditch THE TIE & throw a concert – For the people & by the people.
The Beloved Benefit Concert, featuring international and local musicians alike, aimed to unify Atlanta in support OF under-served COMMUNITIES facing gentrification in historiC Westside neighborhoods. The event took place at Mercedes Benz Stadium and was attended by supporters, residents and nonprofit leaders on the westside.
The inaugural Beloved Benefit took place in March 2019. it was attended by over 2,000 people and raised more than $5 million for nonprofits serving the Westside. No one wore a tie.
Logo Design
Brand Development Boards help the client explore different tones, emotion and visual direction guiding the brand development process. Client select above.
Local musicians, including high school bands, perform at the event alongside A-list celebrities.
To pitch the concept and seal the deal, we developed a fully-branded virtual reality experience of the concert for the client team.
Our Stage, Our Time: Spotlight on Westsiders
To introduce greater atlanta to the vibrant culture of Westside atlanta, we pitched “Our stage, our time” – a storytelling promo series Spotlighting westside residents. an NPR StoryCorps series would interview Westside Atlanta’s artists, student leaders, activists, and legacy residents who participated in the Civil Rights movement. interviews would stream live on Facebook and a podcast would dive deeper into Westside’s heritage.
An NPR StoryCorps series and a podcast about the Atlanta’s Historic Westside roll out prior to the event.
