CITY OF ATLANTA
ATL: Atlanta Transit Link
Design | Art Direction
The City of Atlanta came to my agency in need of branding for the biggest public transportation initiative its ever undertaken – the Atlanta Transit Link Authority, aka the “ATL”. Among dozens presented, my design was chosen by multiple stakeholder groups including city leadership and Atlanta Mayor Kiesha Lance Bottoms.
The ATL brand system included extensive solutions for integrating the brand with Metro Atlanta transit authorities including MARTA, Cobb County Transit (Cobb Link), Gwinnett County Transit, and Xpress.
Branding was placed on vehicles from every transit authority in the Atlanta Metro.
ATL Pride Bus Wrap (concept)
