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THE ATL

 
 

the city of atlanta comes to your agency in need of branding for the biggest public transportation initiative its ever undertaken – the atlanta transit link authority, aka “the atl”. Your design is chosen. It’s put on every marta bus. the client and the mayor are happy. Killer mike digs it, too. go atl.

 
 
 
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ATL PRIDE BUS (CONCEPT)

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snippets from the style guide

 
 
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a LOOK at process

 
 
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brand development board: Client select

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LOGO ConceptS

 
 
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