TWELVE12 TRAVEL
Translating a personal story into a luxury travel brand
BRAND STORY & CONCEPTUAL FOUNDATION
Luxury travel planner Kim Hardcastle named her business after her grandparents’ home at 1212 Suffolk Drive — a place rich with hospitality, anecdotes, and objects collected from around the world. Those memories are the foundation for Twelve12 Travel — a brand grounded in trust, expertise, elegance, and effortless hospitality.
Visual Translation
Core identity drew both from Kim’s story and the intimate pleasures that make a journey remarkable — sensory moments, discovery, and delight.
BRAND IDENTITY DESIGN
The Twelve12 swan emerged naturally from Kim’s story and came to life in the numeral 2 — a joyful embodiment of the brand. The resulting identity evokes the senses and invites you into a world that feels elegant, intimate, and distinctive.
““
Tremendous thanks to Margaret for tapping into my past to uncover the swan. It embodies the way I want your travel experience to feel when you partner with me: effortless on the surface, even when the work underneath is anything but.”
IDENTITY SYSTEM
BRAND EXTENSION
Brand identity launch graphics
Web design
““
Margaret was the absolute best partner in bringing an unexplainable vision to life.”
