ROLLINS
Trade ads. Trade ads for a pest control provider. Trade ads for a pest control provider that services the food processing industry. Challenge accepted.
ROLLINS / IFC
Art Direction | Design: Trade Industry Ad Campaign
The #1 challenge for companies like IFC, a provider specializing in food industry pest management, is converting new clients.
How can you sway decision makers in industrial food production to consider changing pest control providers? Convey IFC’s understanding that one little pest can lay waste to an entire bottom line.
THE CONCEPT
In the business of industrial food production, pests are weapons of mass destruction.
A NOD TO 8 DECADES
To thank the client for choosing a rather demented concept, I designed posters celebrating IFC’s 80th year in business.