TEXAS FRESHWATER FISHERIES

Interpretive Design | Art Direction

In partnership with Sarah Lisle Studios, I developed a interpretive design system and graphic library for Texas Freshwater Fisheries Center (TFFC) based on client goals — to inspire curiosity and advocacy for the state’s freshwater resources among visitors of all ages and walks of life.

The new TFFC opened Q3 of 2025. A design and signage system including a suite of graphic assets, illustrations, a styleguide, and a series of over 25 signs were designed for the center’s indoor-outdoor Interpretive Walkway exhibition. Post grand opening, I have provided art direction to the in-house team and contractors as they continue to develop various collateral based on the interpretive design system.