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OUR HOUSE

 
 

Wheels 4 Walls:

Sleep-in Solidarity

homelessness. It may bring to mind Tent cities and park benches. However, a staggering proportion of people experiencing homeless are in fact entire families that live in their cars. Atlanta nonprofit, Our House, has served atlanta families such as these since 1988. On the organization’s 30th anniversary, the organization asked my team to conceive of an inclusive fundraising event that could be repeated annually.

 
 
 
 
 
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In 2018, The first annual “Wheels 4 Walls” sleep-in FUNDRAISER made its premiere. Participants gathered in a parking lot across from ATLANTA’s MLK JR. National Historic Site to sleEP in their cars for one night in an act of solidarity for families experiencing homelessness. Wheels 4 walls is now an annual fundraisER open to the public.

First Annual #wheels4walls / Mt. Zion Baptist Church parking lot / Old Fourth Ward, Atlanta

First Annual #wheels4walls / Mt. Zion Baptist Church parking lot / Old Fourth Ward, Atlanta

Year 1 results

$10k+ Raised
100+ Participants

 
 
Wheels 4 Walls website and paid social campaign.

website & paid social campaign

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Influencer & Media Relations

 
 
 

WHeels 4 walls received A Gold at the 2019 AMY Awards & a Silver aT the 2019 ADDY AWARDS