Wheels 4 Walls: ART DIRECTION & CAMPAIGN DEVELOPMENT
Sleep-in Solidarity
homelessness. It may bring to mind Tent cities and park benches. However, a staggering proportion of people experiencing homeless are in fact entire families that live in their cars. Atlanta nonprofit, Our House, has served atlanta families such as these since 1988. On the organization’s 30th anniversary, the organization asked my team to conceive of an inclusive fundraising event that could be repeated annually.
since its inception in 2018, Wheels 4 Walls has raised unprecedented awareness and funds for Our House and Atlanta families experiencing homelessness.
Every year Participants gather in parking lots across the city – spending a night in their cars in solidarity for families doing the same.
The first Annual #Wheels4Walls took place in a parking lot across from Atlanta’s MLK Jr. National Historic Site.
Year 1 results
$10k+ Raised
100+ Participants
Wheels 4 Walls - an Our House family success story
